What has your career path been like so far? Who have you worked with?
I have been involved in the automotive industry for over 23 years. I gained my experience in sales, product management, dealer and product marketing, as well as in training. I have worked for both dealers and importers, which has given me a good understanding of how the entire market works. Over the years, I have had the opportunity to participate in numerous implementation projects – from process software, through mobile applications, to modern connected drive systems.
What do you do at MYB?
At Mind Your Business, I run consulting and training projects in the areas of sales, marketing and product management. I support automotive companies in building effective processes, implementing new tools and improving the effectiveness of sales teams.
Please complete the sentence: I am a business consultant because…
…because I believe that the experience gained over the years is most valuable when it can be shared. I want companies to benefit from practical knowledge that really helps improve sales, marketing and operational results.
What role does your own business experience play in consulting?
A huge one. Over two decades of working in various areas of the automotive industry – from retail sales to complex project management – have taught me that theory must be combined with practice. In consulting, I use this combination to propose solutions that are both innovative and feasible to implement effectively.
Why do companies seek your support?
Companies value my support because I am able to look at the business as a whole – from a sales perspective, through marketing, to design and implementation. I help identify areas for improvement and then implement specific solutions that increase efficiency and profitability.
What do you like most about your job?
I get the most satisfaction from seeing how the proposed solutions actually work and bring measurable results. I like the moment when theory turns into practice and the changes begin to translate into the company’s results.
And what is the most demanding?
The biggest challenge is to precisely tailor activities to the needs of each organisation. Every company is different, so it is crucial to listen carefully to the client’s expectations and select the tools that will work best in their reality.
What companies/industries do you like to work with?
Of course, I am most familiar with the automotive industry, especially the premium brands I have been associated with for years. This is the environment where I feel most at home and where I can make full use of my experience.