What has your career path been like so far? Who have you worked with?

From the very beginning, my professional path has been strongly linked to the automotive industry. I started with Honda motorcycles, where I first experienced how emotion, passion and good customer service can build long-term relationships. Over time, it was a natural step to move into the world of cars – first Honda, then BMW and Porsche – brands that set very high standards for sales and customer service.
It was in this environment that I gained experience in working with premium segment customers, learning how to manage expectations, emotions and purchasing decisions. The next stage of my career was Sandler Training – an international training organisation with which I collaborated as a trainer and sales consultant, where I gained experience in the training room, audits and consulting in the broadest sense.
Today, I combine this experience by designing training and consulting processes for companies that want to sell more effectively while providing their customers with the highest level of experience.

What do you do at MYB?

I am a trainer and consultant focusing mainly on the sales sector. I support importers, dealers, banks, leasing companies and other financial institutions in the areas of sales, customer service and process optimisation. My goal is to provide specific, ready-to-implement tools that translate into real business results. I take a holistic view of organisations – I analyse not only the competencies of the sales team, but the entire customer experience path, from initial contact to after-sales service. This allows me to accurately diagnose challenges and design solutions tailored to the specific needs of each company.

Please complete the sentence: I am a business advisor because…

…because after years of working in the automotive industry and with premium customers, I realised that the standard of service in many places is still not as high as it could be. When I decided to buy a new car myself, I realised something surprising – it turned out that the standard of customer service that seemed natural and obvious to me was not common in the industry. It was a turning point. I felt an inner mission to fix this industry that is very close to my heart. I want to transfer my knowledge and experience gained from many years of working with premium and luxury customers to others – so that every customer, regardless of brand, can feel well served and appreciated. I really enjoy this path as a business advisor because I see real meaning and impact on the quality of customer experience and the business results of my partners.

What role does your own business experience play in consulting?

A huge one. I believe that you cannot effectively teach, advise or inspire others if you have not walked that path yourself. I am a practitioner – everything I talk about comes from personal experience: both the successes and mistakes that have shaped me.
Books and theories can point the way, but true knowledge only comes when we apply them in real-life situations – with clients, teams, on the market. In my training and consulting projects, the greatest value is precisely this practical perspective – knowing the industry ‘from the inside’ and understanding the nuances that are often overlooked in books.

Why do companies use your support?

Companies decide to work with me because I combine the experience of a practitioner with the empathy of an advisor and the effectiveness of a consultant. I am able to look at a problem from the perspective of the client and the team, accurately diagnose the source of the difficulty and propose specific, measurable solutions.
Organisations appreciate that I understand their realities – I know what salespeople, managers and business owners struggle with. Thanks to this, the projects I implement not only bring about the declared change, but also real business results. In short, companies choose me because the combination of experience, business empathy and effectiveness brings real, measurable results. I do not offer ready-made, template solutions – each of my solutions is tailor-made to suit the unique needs of the organisation and its team. Clients also appreciate that I understand both the sales and financial sides of the business – I know how to improve the customer experience in a way that also increases profitability.

What do you like most about your job?

I like the daily challenges, the changing market and the total lack of monotony. Each project is a different story, with different problems to solve and new perspectives. In addition, what is extremely important to me is working with people. Seeing how the participants in my training courses change their way of thinking, gain confidence and start to achieve better results gives me enormous satisfaction. I feel a strong mission to improve processes, and in fact the entire customer experience in the automotive industry, where customer centricity is declared but not always practised. I want businesses to profit from all this and do so with real pleasure – so that sales are not stressful, but a partnership based on value and trust. This combination of learning, people development and real impact on the business makes me happy to get up and go to work every day.

And what is the most challenging?

The most challenging projects are also the most enjoyable – those where you really have to mobilise yourself and find that key trigger, that ‘lever’ that can significantly change the team’s perception of a given problem. It is demanding analytical and creative work at the same time. Once I have identified this turning point, the challenge is to find a way of communicating and transferring knowledge so that participants look at the problem from a completely different perspective. This often means challenging established beliefs and patterns of behaviour. But when it works – when I see that moment of ‘click’ in the participants – the results come very quickly and are greatly appreciated by the end customer. The most satisfying moment for me is when teams start using new tools on their own and see that it works in practice. That’s when I know that my work has made sense.

What companies/industries do you like to work with?

I would be lying if I didn’t say that these are primarily industries related to automotive, motorcycles and financial institutions serving the automotive sector – this is my natural domain and passion. But in reality, I most enjoy working with organisations that serve premium and luxury customers, regardless of the industry. In this segment, the entire customer experience is incredibly important, and consulting and partnership have a very large impact on the whole process. I see enormous potential in this and a real tool for building competitive advantage. Of course, this does not mean that companies that aspire to this level or that do not have such customers on a daily basis due to their market position will not be a good partner for me. All they need is to want to serve their customers as the best do – and we will definitely find a common flow and achieve great results together. The most important thing is ambition and willingness to change.