After-sales service is one of the key business areas of a dealership. It is an important source of revenue and profitability, as well as a significant stage in building customer satisfaction and loyalty.
To fully exploit the potential of Aftersales, professional management of the following areas is required:
- mechanical service (workshop)
- spare parts sales
- customer service.
The provision of high-quality services and ensuring the appropriate efficiency of orders depends on the cooperation of service advisors, the service foreman and department manager, as well as the marketing and CRM departments.
In turn, success in spare parts sales results from the proper use of all distribution channels:
- online shop
- own service centre
- active upselling
- counter sales and sales to independent service centres