Fully exploiting business potential depends, among other things, on skilful upselling of additional services and products. Selling accessories allows you to achieve two important goals:
- significant increase in profitability (due to high margins)
- customer satisfaction (thanks to retrofitting the car with additional elements).
The effectiveness of their sale depends on specific actions. These include: knowledge of the range of accessories by sales and service advisors, the ability to integrate them into the sales process, appropriate display in the showroom and service centre, and warehouse management.